For my photo mashup I wanted to deal with the problem of large corporations stomping on the environment. I became a vegetarian five years ago, after learning that not eating meat is the largest way to lower my carbon footprint. When trying to decide on a company to showcase, it seemed that McDonald's would be an obvious target, because they are so well know and have little to no environmental protection standards.
I started with Ronald McDonald, and this concept of him killing the environment. I went about illustrating the kill through the use of a live tree hanging from a noose. I like how Ronald McDonald's facial expression permeates such happiness, and he looks so pleased to be killing the environment.
I then wanted to play off of McDonald's slogan of "I'm Lovin' it". I took the same type face and changed the message to "What's to love?". This word exchange makes the viewer really think about the companies they are supporting and whether or not eating a Big Mac is really worth it in the overall scheme of things.
To strengthen my argument, I decided to turn this mashup into a GreenPeace advertisement. GreenPeace is a very vocal environmental protection organization. I wanted my piece to be simple and to the point, which I think comes across really nicely. It is not too in your face and over the top so as to not make the viewer overwhelmed, but still question McDonald's practices and their potential actions of eating at McDonalds.
Sources:
Tree
http://www.flickr.com/photos/dodo-bird/537734614/
GreenPeace
Nuse
http://www.flickr.com/photos/victorianlondon/5956993315/
Ronald McDonald
http://fellowshipofminds.wordpress.com/2011/05/19/leave-ronald-mcdonald-alone/
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